An Analysis of the Starbucks Coffee Brand (6980 words, 27 pages)
Starbucks Coffee Overvalued Stock Despite Strong Growth Prospects Business Analysis and Security Valuation Prepared by Erik Eselius, Jon D. Taylor, Olivier te Boekhorst, and Peter Winters For Professor Charles Lee Johnson Graduate School of Management, Cornell University April 29, 1997 TABLE OF CONTENTS TABLE OF C 2 EXECUTIVE SUMMARY........................................................................................................................ 3 ...
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