An Introduction to the Analysis of B2B or the Business to Business (351 words, 1 pages)
B2B or the business-to-business is the exchange of services, products, or communications among businesses as opposed to between businesses and consumers (B2C). Business-to-business communication mix is communications strategies employed to exchange information among companies, organizations or industries. As posited by Vitale and Giglierano (2002), B2B communication refers to the procedure ...
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