Analysis of the Amazon Business (4609 words, 11 pages)
Contents 1) Executive Summary 2) Introduction 2.1) Competitive position 2.2) Amazon's mission 2.3) Corporation objectives 2.4) Marketing objectives 3) Environmental Scan 3.1) TOWS framework 3.2) Micro environment - Porter's 5 Forces 3.3) Competitive analysis 3.4) Marco environment 4) Customer behavioural patterns 5) Segmenting, Positioning and Targeting 6) The supply chain ...
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