An Analysis of SWOT in Canada (1095 words, 2 pages)
PROBLEMISSUE STATEMENT We need to determine whether Sterling possesses the key success factors necessary to expand internationally into the UK. Our analysis will evaluate the feasibility of Sterling's international expansion via exporting, licensing and branching. SITUATION ANALYSIS Market Segmentation (SWOT) Strengths -Significantly higher market demand than in Canada (162k-192k vs. ...
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