An Analysis of Marketing Strategy (3623 words, 13 pages)
MARKETING STRATEGY TABLE OF CONTENTS TABLE OF CONTENTS2 EXECUTIVE SUMMARY3 CURRENT MARKET SITUATION4 Current Product Mix4 Situational Analysis6 Greek Dairy Market6 Macro environmental Factors Analysis7 PERFORMANCE REVIEW8 Geographic Distribution8 Competitive and Industry Analysis10 KEY ISSUES12 SWOT Analysis12 MARKETING OBJECTIVES16 Target Market Objectives16 MARKETING STRATEGY17 Marketing Mix17 Product17 Pricing17 Promotion18 PlaceDistribution ...
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