The Effects of Piracy on the Music Industry Today (6015 words, 17 pages)
Table of Contents 1INTRODUCTION3 1.1A quick look at the past3 1.2Area of research4 1.3Research Methods4 1.3.1Primary research4 1.3.1.1Qualitative Research5 1.3.1.2Quantitative Research5 1.3.2Secondary research6 2LITERATURE REVIEW8 2.1Theoretical underpinning8 2.2Attitudes9 2.2.1 The ABC Model of Attitudes10 2.2.1.1Affective Component11 2.2.1.2Behavioural Component12 2.2.1.3Cognitive Component12 2.2.2Attitude Component Consistency12 2.2.3Measurement of attitudinal components13 2.2.3.1The Fishbein model14 ...
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