An Introduction to Strengths and Product Diversity of the American Company Goodyear (1300 words, 6 pages)
STRENGTHSSizeProduct diversityTotal market coverageAn American companyInternational salesGenerally increasing sales revenue since 1991Brand recognitionBrand loyaltyReduction in debt since 1991Introduction of new tire linesThe BlimpPE ratioThe worlds No. 1 tire manufacturerPatents 2,903Trademarks 5WEAKNESSESSizeDeclining stock priceInternet salesDealer contracts that my be inhibiting Internet salesLayoffsSales declines in Europe, Asia, Latin AmericaOPPORTUNITIESNew international markets China, ...
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