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marketing Essay Examples

1187 total results

The Marketing Strategies of Beats Electronics, a Subsidiary of Apple Incorporated (690 words, 3 pages)

Beats Solo 2 headphones are one of my favorite products as I use themeveryday. Whether I'm studying, working out, or just listening to music inmy room, my Beats are a constant in daily life. The sound quality isperfect with noise blockers to ensure I am in a world of my ... Read More

An Examination of the Marketing Practices in Selling Ebooks (733 words, 4 pages)

The nature and novelty of their market allows ebooks publishers to use anti-competitive practices to achieve higher selling prices. Ebooks are typically priced around 10-15 even though the cost to produce and distribute an ebook is significantly lower than the same costs for a printed book. But through artificial scarcity ... Read More

Feminism Against the Negative Marketing of the Female Sexuality (752 words, 3 pages)

How female sexuality is marketed and represented has long been a point of contention within feminism as a movement, more specifically between sex-positive and anti-pornography feminists. The former sex-positive faction, which lies in opposition to some of the ideals and theories of anti-pornography feminists, believes that a womans sexuality is ... Read More

How Marketing to the Economically Disadvantaged Entities Can Benefit Through Alliance of Businesses (6984 words, 18 pages)

Current research demonstrates that business strategies related to marketing can have an impact on every market segment of the world. Business marketing strategies are mostly aimed to the middle and upper class sectors of the world because they have the most purchasing power. However, the sectors with low income can ... Read More

The Ins and Outs of a Marketing Plan (1703 words, 7 pages)

IntroductionA marketing plan is a part of a companys overall business plan that is designed to communicate the companys marketing strategy and identifies who the target customers will be, how the company will reach them and how the company will retain customers for repeat business. During the course of this ... Read More

An Analysis of Various Marketing Options for Televisions and Home Entertainment (1139 words, 5 pages)

IntroductionTelevisions and home entertainment, due to technological advances, have continued to make leaps and bounds over the most recent years the most up and coming feature in television is 3 dimensional viewing, but consumers have cited a lack of interest due to the expensive and bulky glasses that are required ... Read More

The Effectiveness of Billboards as a Form of Marketing (558 words, 2 pages)

BillboardsWith so many forms of marketing that are reliant on technology, the billboard is an overlooked tool in the marketing repertoire. My commute to work is just pretty much a straight shot on one road, but on that 5 mile stretch of road there are at least 12 billboard signs, ... Read More

Mekanism, Storytelling for Emerging Media; Engineering Viral Marketing (586 words, 3 pages)

Case Mekanism Engineering Viral MarketingMekanism is a full-service, San Francisco-based creative agency that specializes in the development and production of innovative marketing campaigns, commercials and branded entertainment for high-profile multinational companies. Mekanism focuses its work on "Storytelling for Emerging Media", a line the company has trademarked. The agency added a ... Read More

The Marketing Strategies Used by Coke and Pepsi to Compete in India (980 words, 4 pages)

Coke and Pepsi Learn to Compete in IndiaThe majority of companies plan to do some sort of business internationally and they must be prepared for the changes that type of business brings. There are plethora of different cultural traditions and practices that must be understood when doing business with foreign ... Read More

Understanding the Marketing Strategies in the Boat Building Industry (4951 words, 18 pages)

The purpose of this report is to understand the boat building industry in order to be able to implement a marketing strategy that will help a company in the industry increase its success rate in both the long term and short term. The industry being analyzed is the boat building ... Read More

The Marketing Strategy for Barbie, a Doll by Mattel Incorporated (1057 words, 4 pages)

Marketing Barbie Mattel Incorporated is an American-based toy company that was created in 1945. The company has been operating successfully for decades. They have come up with plenty of trendy toys that have kept both little girls and little boys quite satisfied. One of the biggest successes that Mattel has ... Read More

Go Green’s Financial Plan and Marketing Strategy for the Business (1815 words, 7 pages)

The decision was to buy the "Go Green," coffee shop, which is analready existing business. The financial plan addressed important mattersregarding the intended launching, operation and management of the business.The "Go Green" Coffee shop is a small business and many policies anddecisions have to be based on the principles of ... Read More

Information and Marketing Strategy of Kensport Company and Ray Company (1678 words, 7 pages)

Executive summary Kensport Company is a division unit of the parent ray company. Ray Company is the parent company that deals with the distribution of sportswear. The division was launched to sell and market the new product KenSport sports shoes. This new company division is located in the state of ... Read More

Understanding the Concept of Marketing to Kids (1014 words, 4 pages)

Marketing to young kids is an enormous part of how most family based mega corporations end up making their money. For companies like Disney and food chains like McDonalds their biggest audiences are kids, but they are also not the only audience. A large number of parents that take their ... Read More

A Report on the Marketing Plan and Strategies in the Introduction of New Products in the Market and Maximum Sales Revenue Strategies (6007 words, 18 pages)

This report presents a marketing plan and the strategies to be used inintroducing a new product into the market and ensure maximum sales revenue.The company of concern in this case is the Toyota Motors Company, whichwill be introducing a new brand the Toyota Camry into the market in 2015.In order ... Read More

An Analysis of Meredith’s Marketing Strategies (309 words, 2 pages)

Meredith Video CaseThe main variables that Meredith uses in segmenting its markets are gender, income, age and life-cycle. Their database with over 85 million names and up to 700 data points per person help to organize information to help segment its markets. Meredith markets to women in many different life ... Read More

The Advantages of Marketing Your Product Online (1097 words, 4 pages)

What are you waiting for if you havent yet started marketing online? There are many advantages associated with online marketing. Firstly, whereas physical communities are based on location, social media communities are based on shared ideology, interests, or beliefs. When one person in a social media community is interested in ... Read More

The Importance of Strategic Marketing in the Concept of a Brand (742 words, 4 pages)

Introduction From the earliest of business history, branding has been a criticalcomponent of any successful firm. In fact, it can often-times be anintangible, yet highly valued, component of a firm's net worth (Carlsonschool, 2001). With regard to the creation of a brand, and even itssustained maintenance, strategic marketing is vitally ... Read More

Unorthodox Marketing Methods Might Get the Message Through (741 words, 3 pages)

It should be fairly obvious by now, but each of these principles and in fact, the entire strategy the White House employed around the State of the Union speech applies just as well to brands and other sources of news as it does to traditional media entities. In that sense, ... Read More

An Analysis of the Relationship of Social Media and Event Marketing (2601 words, 11 pages)

Companies around the globe are embracing and adapting new media in this digital era for many different intentions customer service, marketing, internal communications, public relations or corporate social responsibility. Social media has revolutionized the way people communicate, and how organizations engage with its publics. It is now a reality that ... Read More

An Analysis of the Possible Promotion Strategies for Moller International’s Skycar 5400 Marketing (995 words, 4 pages)

Since its inception, Moller International has been dedicated to improving and introducing new concepts in the aviation industry. The company is championing for the pioneering futuristic air vehicles that will change the manner in which we move, together with our goods, from one place to another (Hostito, 2012). The Moller ... Read More

An Examination of Fast Fashion in the Book Fashion Marketing by Tony Hines and Margaret Bruce (749 words, 3 pages)

Almost 80 million pounds of clothing are consumed every single year all around the world. Just to put that into perspective, the Statue of Liberty weighs 450,000 pounds, which is over 177 times more! A lot of people dont know the effect that fast fashion has on the world, it ... Read More

A Marketing Strategy for the New Savoury Snack Product (854 words, 8 pages)

Marketing as a concept within the organization, will build a platform to introduce the new Savoury snack product. We as a company need to emphasis on producing our new product growth and its future in an already existing market. Featuring a new savory snack needs careful attention and analysis, therefore ... Read More

An Analysis of the Marketing and Essential Components of Business Operations (2648 words, 11 pages)

The Sof-a-logue is a ten year old social media company that enables its users to interact online by sending text messages, and sharing multimedia content. The Sof-a-log users can share photos, videos, and voice messages with other users on the site. The company has experienced sustained growth over the last ... Read More

An Analysis of the Digital Marketing Strategies Used by Massimo Dutti in Assessing the Current State and Coming Up with Digital Marketing Techniques (3126 words, 13 pages)

In this paper, the digital marketing strategies employed by Massimo Dutti were analyzed with the aim of assessing the current state and coming up with proposals to enhance the firms use of digital marketing techniques. Additionally, an analysis of the current market situation, competition, and the cost of marketing indicate ... Read More

The Use of Social Media as a Powerful Marketing Tool in Business (1006 words, 4 pages)

It is with no doubt that the social media has become a major element when it comes to making sure that businesses are able to reach people in the best way possible and at the same time increase the amount of sales that they are able to accrue (Barutcu Tomas, ... Read More

An Examination of the Major Social Effects of Marketing to Children in the United States (1457 words, 6 pages)

According to Oksenkrug (2008), in 2002 approximately 15 billion was spent in the United States on marketing communications directly targeted at children. This included television and print advertising, product placements, sales promotions, packaging design, public relations, and in-school marketing. This paper will explore the major social effects of marketing to ... Read More

The Strategic Direction of Vandelay Company in Terms of Marketing Activities and Environmental Competitiveness (5320 words, 18 pages)

The follow paper is a comprehensive marketing plan for VandelayCompany, a fictional technology manufacturing and sales company. The paperfirst provides a background of the company, providing its mission statementand suggesting its future direction. It then examines the competitiveenvironment while defining marketing goals in congruence with the targetmarket. From there, advertising ... Read More

An Analysis of the Marketing Strategies of Kudler and the Need to Expand to New Markets (1181 words, 5 pages)

In the field of marketing education, there is a great importanceplaced on how to correctly meet the needs of changing markets throughcareful deliberation and marketing strategies. (Crosby, 2000) Muchconsideration is given to the process of formulating a marketing plan andcreating successful and effective marketing messages that appeal to targetmarket consumers. ... Read More

A Company Analysis of AT&T’s Marketing Structure and Business Strategies (1201 words, 5 pages)

In order to ensure the success of any organization, it is necessaryfor the organization to understand fully the market in which they operate.This not only includes understanding their consumers' preferences and theirtarget market's behavior, but also their competition. There are many stepsto performing a full competitive analysis, but an accurate ... Read More

Published: Friday 25th of January 2013