A Look at the Promotion Strategy at Gillette (1152 words, 2 pages)
Promotion Strategy at Gillette Founded in 1901, Gillette is a major player in several consumer product markets. Its Duracell, Oral-B, Braun and Gillette brands all lead their respective markets (Gillette, 2004a). This paper discusses the Gillette razor brands. It discusses why Gillette invests heavily in new product development and promotion ...
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