A Definition on Franchising (2529 words, 11 pages)
Franchisingcan be defined as a system based on a close and ongoing collaboration whereby acompany, the franchisor, gets into partnership with one or several companies,the franchisee(s). Its prime aim is to develop a franchise concept designed inthe first place by the franchisor. (Internet, 1) In order to betterunderstand the concept ...
Read More