The Historical Background and Marketing Strategy of Ford Motor Company (1157 words, 5 pages)
TOPIC PAGEHISTORICAL BACKGROUND........................................................................ 1 TARGET MARKET............................................................................................ 1PRODUCT............................................................................................................ 2PLACE.................................................................................................................. 2PRICING STRATEGY........................................................................................ 3PROMOTIONALADVERTISING STRATEGY............................................. 3SUCCESS ANALYSIS......................................................................................... 4PERFORMANCE IMPROVEMENT................................................................ 4LIST OF WORKS CITED.................................................................................. 5Ford Motor Company was founded on June 16, 1903 by a group of twelveinvestors and 28,000 cash. The strongest force in the group was Henry Ford, who madeit his personal ...
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