An Overview of Tobacco Industry in the U.S. and the Marketing Strategy of Philip Morris (2172 words, 5 pages)
Table contents Introduction.................................................................. 1 Tobacco nowadays .............................................................................2 SWOT Recommendations ................................................4 Phillip Morris Strategy ......................................................6 Phillip Morris Web site .....................................................7 Conclusion...................................................................8 Introduction Tobacco is a plant which grows in a wide range of soil and climate conditions. Its non edible leaf is dried and used to produce cigarettes, pipe tobacco, cigars, ...
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