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role of promotion and marketing Essay Examples

614 total results

Promoting Collaborative Working Between Health and Social Care (2329 words, 4 pages)

The dictionary definition of 'to collaborate' is 'to work with another or others on a project.' (Oxford Dictionary 2004). The Department of Health (DoH) defines collaboration as 'a partnership of individuals and organisations formed to enable clients to increase their influence over the factors that affect their health and well-being' ... Read More

The Issue of the Theory of Market Structure (1549 words, 3 pages)

Year 2000, March. One of the most important and basic economic issues is the theory of Market Structure. The meaning of economics as a science is the description and explanation of different ways of economic agencies' interactions through commodities, services, mediums of exchange like money, production processes and other in ... Read More

A Definition of a Marketing Tool and Devices (427 words, 3 pages)

The middle of the Marketing Spectrum encompasses all of the major and minor marketing activities, tools, means and devices used implicitly or explicitly by any nonprofit organization within its overall marketing program The definition of a marketing tool or device is as follows Any activities, steps, facilities or materials which ... Read More

An Analysis of Marketing Strategy (3623 words, 13 pages)

MARKETING STRATEGY TABLE OF CONTENTS TABLE OF CONTENTS2 EXECUTIVE SUMMARY3 CURRENT MARKET SITUATION4 Current Product Mix4 Situational Analysis6 Greek Dairy Market6 Macro environmental Factors Analysis7 PERFORMANCE REVIEW8 Geographic Distribution8 Competitive and Industry Analysis10 KEY ISSUES12 SWOT Analysis12 MARKETING OBJECTIVES16 Target Market Objectives16 MARKETING STRATEGY17 Marketing Mix17 Product17 Pricing17 Promotion18 PlaceDistribution ... Read More

Marketing Philosophy and Competitive Marketing Strategies for Cell C (1564 words, 5 pages)

MARKETING PHILOSOPHY AND COMPETITIVE MARKETING STRATEGIES FOR CELL C It has been argued that "strategic marketing planning can be viewed as the solution to multitudinous issues which face modern management" (Haris, 1996). Indeed, it is often contended that the process of strategic marketing planning is crucial since planning determines what ... Read More

An Analysis of Marketing Management (669 words, 2 pages)

Marketing management is an important career. Professionals in any career need to sell their product or service, they need to know how to introduce it to the merchandise. Marketing managers know how to do it. They develop strategies to sell products and services analyzing the merchandise. They develop an advertisement ... Read More

An Analysis of Marketing in Business (1305 words, 2 pages)

Introduction Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Basically marketing is a necessary part of our daily life. Not only are products and services marketed but we market ourselves ... Read More

An Analysis of the Role of the Market Players (931 words, 2 pages)

Market players are notoriously knee-jerk in their thinking and the recent price action on the dollar (versus the euro), which, incidentally, has spilled over into the cocktail party circuit, is being ascribed to the renewed round of structural fumbling within the European Union, which was triggered by the French "non" ... Read More

An Analysis of the Definition of a Market Equilibrium (2096 words, 3 pages)

Define what is meant by market equilibrium. With the aid of diagrams, explain how market forces determine equilibrium price and quantity. Discuss the reasons for and methods of government intervention in markets. A particularly notable feature of market economies is the effect of the price mechanism on demand and supply. ... Read More

A Study on International Market (3266 words, 8 pages)

Being the largest and most competitive market in the world, participation in the international market by any nation often results in the pursuit to obtain any sort of advantage necessary to come out on top. This notion is strengthened when there is more on the line, such as international stature ... Read More

The Practice of Marketing Planning (1341 words, 2 pages)

Introduction The practice of Marketing Planning has been the focus of businesses from all areas of industry. The importance of such a plan enables the organization to identify marketing opportunities, give direction towards company objectives and allow follow up procedures if necessary. The marketing plan as described by Sally Dibb ... Read More

A DIscussion on the Ethical Issues in Marketing (660 words, 1 pages)

Ethical Issues in Marketing 1I believe that a Company has the obligation in all cases of R-rated movies to make it aware to the public what actual events in the movie give it that R- rating. Whether it is because of language, nudity, violence, or all of them included. This ... Read More

An Introduction to the Market Structure of Oligopoly (1561 words, 3 pages)

Oligopoly Oligopoly is a market structure dominated by a small number Of large firms, selling either identical or differentiated products, and there are significant barriers to entry into the industry. This is one of four basic market structures. The other three are perfect competition, monopoly, and monopolistic competition. Oligopoly being ... Read More

A History of Health Promotion in Canada (1533 words, 3 pages)

The first International Conference on Health Promotion, meeting in Ottawa this 21st day of November 1986, hereby presents this CHAR TER for action to achieve Health for All by the year 2000 and beyond. This conference was primarily a response to growing expectations for a new public health movement around ... Read More

An Analysis of the Globalization of Markets and Competition (5122 words, 8 pages)

Globalization of Markets and Competition Trade is increasingly global in scope today. There are several reasons for this. One significant reason is technological--because of improved transportation and communication opportunities today, trade is now more practical. Thus, consumers and businesses now have access to the very best products from many different ... Read More

An Analysis of Marketers (874 words, 2 pages)

Research into social class enables marketers to build social class profiles, which then provides a general illustration of the values, attitudes and behaviour that separate the members of those social classes (Bednall et al., 2001 361). This research can then be used when developing marketing strategies for a product or ... Read More

An Introduction to the History of the Chinese Market (1433 words, 3 pages)

The Chinese market today is one of the hottest emerging markets in the world. After many years of isolation, China has finally decided to open up to the world and let foreign investors in. Inspired by the new opportunities in China and the tremendous growth of China's economy during the ... Read More

An Analysis of the Forces That Promotes Globalization (1015 words, 2 pages)

Identify the Forces that have promoted Globalisation and analyze the outcomes of these forces. Globalisation refers to the increasing economic integration between countries leading to the emergence of the global market place and the creating of an ever-spreading web of global production networks. There exist several forces that promote globalisation ... Read More

An Analysis of Advertising and Marketing for Children (3318 words, 5 pages)

In the world of advertising and marketing, children are the targets. For many reasons, children are exerting a greater and greater influence on family buying decisions. Advertisers know that the money is in the hands of the children. As their economic muscle grows, so does a marketer's focus. Understanding how ... Read More

Marketers and the Importance of Price and Service (639 words, 1 pages)

Price is a "language" to customers. If a marketer does not pay attention to the price structure that the market prefers, he may be unable to achieve his company goal, which is gaining profit. Why service pricing is so important to marketers? It is significant because service does more than ... Read More

The Death Toll of Cigarettes and the Diseases They Promote (1339 words, 3 pages)

This year alone cigarettes will kill over 420,000 Americans, and many more will suffer from cancers, and circulatory and respiratory system diseases1. These horrible illnesses were known to originate from cigarettes for years, and recently nicotine, the main chemical additive in cigarettes, was declared addictive by the Food and Drug ... Read More

An Analysis of the Encourage Innovation and Promote New Products (1318 words, 4 pages)

1. What product development strategy would you recommend? Which product(s) should the company pursue? Which should phase out? BPS is threatened by Sony introduction of the 1270 projector that has a better performance and much lower price than BPS projectors. BPS could lose as much as 75 of its 1990 ... Read More

The Important Role of Marketing Orientation for Companies to Be Successful (2764 words, 6 pages)

1.Introduction The following document is a response to the coursework assigned in MK207A Marketing Essentials. It outlines and describes what different orientations (marketing management philosophies) companies can go through and why successful companies end up sticking to the marketing orientation. 1.1.Structure This document will first describe what an orientation is ... Read More

The Role and Importance of Marketing Research (343 words, 2 pages)

Marketing Research Marketing research is so essential nowadays due to competition. In the recent years the market was the sellers market, therefore marketing was not so important, but now that it is the buyers market, marketing defiantly must be used. Organizations more than ever must use marketing research due to ... Read More

Green Marketing and Green Consumers (1499 words, 3 pages)

- - WHO IS THE GREEN CONSUMER, AND WHAT DOES HESHE WANT? Purpose Green marketing is one of the hottest trends being used by marketers these days. In 1989 it barely existed, but by 1990 it was all the rage (1, 25). In the past decade, Americans have displayed an ... Read More

An Analysis of the Market of the Whirlpool Corporation (1860 words, 4 pages)

I Situation Analysis Industry Whirlpool Corporation is a worldwide manufacturer and marketer of home appliances. It manufactures and markets mainly appliances and appliance-related products, primarily for home use. The Company has manufacturing plants in 13 countries, and is also an owner of eleven brand names. Whirlpool sends its products to ... Read More

The Creation of the European Common Market (248 words, 1 pages)

The idea of creating a European common market based on the free movement of goods, persons, services and capital is not a recent one it was born in 1957 with the Rome treaty, which was supposed to achieve the common market in 12 years. The objective was to build a ... Read More

An Introduction to the History of The Ottawa Charter for Health Promotion (461 words, 1 pages)

THE OTTAWA CHARTA In 1977, The World Health Organisation recognised that governments all over the world should be trying to achieve a certain level of health for all its individuals by the year 2000. This strategy became known as the 'global health for all' strategy. To help achieve this goal, ... Read More

A Study of Marketing and Marketing Chanels (587 words, 1 pages)

The core job of marketing is to expedite the process of getting seller and buyer together so they can make mutually beneficial exchanges, trading items they value in order to satisfy needs and accomplish goals. Approximately 80 percent of all product purchases involve intermediaries, member of a channel of distribution ... Read More

An Analysis of Marketing (1122 words, 2 pages)

This week's assignment is to define and describe Marketing. At the first read of this assignment, the writer felt the project would be a fairly easy to put to paper and complete. Well, after reading three of the five reading assignments for week one, it can honestly be claimed that ... Read More

Published: Friday 25th of January 2013