Order now

role of promotion and marketing Essay Examples

614 total results

Promoting Positive Attitudes as a Means of Advertising Vacations (1526 words, 2 pages)

The Media's Use of Nature The media, through its use of pictures and eye-catching phrases, uses nature to its advantage, encouraging both positive and negative attitudes that appeal to a variety of people. While advertisements promote positive attitudes, such as freedom, adventure, and romance, toward nature, newspapers and magazine articles ... Read More

The Promotion of Black Equality in the Song African Herbsman (695 words, 2 pages)

Jomo Ent. Terminus presents The Legendary Wailers The Legendary Wailers performed African Herbsman on Tuesday, September 14, 1999. This particular song promotes black equality and political independence, which is a primary focus of African American Psychology. African Herbsman written by - Richie Havens lead vocals - Bob Marley released in ... Read More

The Advantages and Disadvantages of the Different Elements of Promotional Mix (987 words, 2 pages)

In today business, by just having a good varieties of product is not sufficient to accomplished great result. There is no use by having a very good product when no one knows about them. This is when promotion comes in, to describe any activity by a business for informing, influencing ... Read More

An Analysis and the Marketing Situation of the Ice Cream Market (1611 words, 7 pages)

1. Analysis of the Marketing Situation 1.1 ECONOMIC TRENDS Population The UK population rose by 0.3 from 2001 to 2002 and is predicted to rise by 10 to 65 million over the next 25 years, the majority of that increase due to immigration. These National Statistics projections are significantly higher ... Read More

A Case Study regarding The “Promotional Mix Methods” Used in Movie Marketing (6160 words, 16 pages)

Movie Marketing A Report submitted in partial fulfilment of the requirements for the award of Master of Science of the Loughborough University. November 2004 ABSTRACT This report was initiated in response to a case study by David Jobber (2004) regarding the 'Promotional Mix Methods' used in Movie Marketing. Through both ... Read More

The Process of Marketing (1247 words, 2 pages)

Marketing and retailing is becoming a more and more complicated process with the evolution of consumer groups, and by applying demographics to this process, has helped marketers and retailers become more efficient. Demographic information and analysis have become essential to identifying, locating, and understanding the diverse consumer groups that form ... Read More

Marketing on Television: Broadcast or Cable? (1141 words, 2 pages)

MARKETING ON TELEVISION BROADCAST? OR CABLE? INTRODUCTION The focus of this issue analysis is on the television industry. Historically television's success has depended upon its ability to attract both audiences and advertising dollars. Presently, broadcast television continues to attract the bulk of television advertising dollars. Cable television, continues to grow ... Read More

Marketing Law and Ethics (1111 words, 2 pages)

Marketing Law and Ethics Assignment One - Ethics Being ethical as a marketer has its advantages as well as its disadvantages. The 'negative' advantages are obvious, all of which point to personal and business gain. However, to say that one must act unlawfully to be unethical would be false. The ... Read More

The Concept of Marketing Mix (1316 words, 3 pages)

Introduction A marketing mix is the controllable variable the company puts together to satisfy a target group. ( Perreault, 2004) Marketing mix is also a concept that summarizes the basic elements of effective implementation of the fundamental variables of marketing. The strategy chosen by the organization is followed through to ... Read More

An Overview of the Three Definitions of Marketing (1256 words, 3 pages)

The term marketing has many definitions and these definitions are constantly changing. However, the most constant idea is that marketing is a process in an attempt to satisfy and benefit both the consumer and the organization. This essay will include the author's personal definition of marketing and definitions from two ... Read More

An Analysis of the Features of the Primary and Secondary Markets for Securities and the Links Between the Two Markets (1709 words, 3 pages)

Outline the main features of the primary and secondary markets for securities and explain the links between the two markets. Introduction Distinct from the money market that are markets for short term funds, the market for equities is part of the capital market which refers to the market for long ... Read More

How the Floating Exchange Rates Promotes Economic Stability (576 words, 2 pages)

The Case for Float Exchange Rates - autonomy of Central Bank - symmetry among countries - spot rate provides a clear market signal automatically adjusts to "clear markets" - market is the best mechanism for restoring equilibrium - speculators provide stability - free flow of capital between markets The Case ... Read More

An Essay on the Marketing Mix (988 words, 2 pages)

The marketing mix is "the set of controllable tactical marketing told - product, price, place and promotion - that the firm blends to produce the response it wants from the target market." - Kotler. This means that the marketing mix is made up of the 4P's mentioned above, these are ... Read More

Marketing (1540 words, 4 pages)

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Marketing Management Philosophies. The production Concept The production concept holds that consumers will favor products that are available and highly affordable. Therefore, management ... Read More

An Introduction to the Marketing of Cigarettes (266 words, 1 pages)

Tobacco companies spend more than ever to market cigarretes, but their sales are steadily falling. They spent billions on advertising and promotions in 2002, which is the last year that data is availible. There had been a slight increase but it then dropped about 5.5. The companies are spending large ... Read More

Business-to-Business Marketing (516 words, 1 pages)

Business-to-Business Marketing Traditionally, when one hears the term marketing, it calls to mind images of consumer packaging and advertising campaigns. Business to business marketing is expected to minimize that image in the next decade. How will this image be minimized? Researchers expect business-to-business marketing to total 2.7 trillion to 6 ... Read More

An Introduction to the Effectiveness in Marketing (2583 words, 6 pages)

Introduction Nowadays, there are millions of consumers worldwide. There is a huge amount of products from different suppliers, from different countries, with different packing designs and names. But on the inside those products are more or less similar. Which one to choose is the question. Most people would pick the ... Read More

An In-Depth Review of the Market Indicators of Bangkok Property Market (712 words, 2 pages)

BANGKOK PROPERTY MARKET Weakened domestic demand, slower export growth as well as impact from increasing oil prices and political uncertainty ate up the overall economic growth and resulted in a slowdown in the economy in 2H2000. The economy grew at 2.6 in 3Q2000 from a year earlier, lowering from 6.3 ... Read More

An Analysis of Advertising and Marketing (596 words, 1 pages)

Basically, advertising is the voice of the market in a particular country, the voice of its' business and therefore the mirror of its' current life. From catalogs or advertisement boarding in the street till films in the television people see how they can live and correct their life in that ... Read More

The Downshift of the Stock Market (777 words, 1 pages)

Near the turn of the century, many inexperienced investors jumped into the stock market. They watched with glee as the market continued to skyrocket higher and higher, seemingly without a ceiling in sight. The NASDAQ 100 Trust (Ticker Symbol QQQ) is a very good indicator of this market. It represents ... Read More

An Analysis of Marketing (1703 words, 3 pages)

If you were to ask someone in the general population, "what is marketing", most of the people in the group would probably say that marketing involves advertising a product and then selling it. Marketing can be defined as the whole firm, taken from the customer's point of view. According to ... Read More

An Analysis of the Theory, Evolution, New Marketing Paradigm, and Benefits of Relationship Marketing (3523 words, 7 pages)

Table of contents Abstracti 1. Introduction1 2. The Evolution of Relationship Marketing1 2.1 A paradigm shift1 2.2 Defining Relationship management2 3. Levels of the Relationship3 4. Prerequisites for the Relationship5 4.1 Commitment Trust Theory5 4.2 The value concept6 5. The Benefits of Relationship Marketing7 5.1 Organisational benefits7 5.2 Customer Benefits7 ... Read More

A Report on the Relationship Between Self-Construal and Verbal Promotion (815 words, 2 pages)

Topictheory This article is about the relationship between self-construal and verbal promotion. Although not specifically defined in the paper, self-construal is the intrapersonal communication in which individuals, in this case American college students, relate themselves to being connected to or separate from others. One theory suggests that an individual who ... Read More

An Analysis of the Characteristics of Sales Promotion and Direct Marketing (837 words, 2 pages)

Sales Promotion Sales promotion affects the demand of a service or product differently to advertising. Whereas advertising is designed to create awareness and image the role of sales promotion is primarily to elicit an immediate purchase from the potential customer. Once again sales promotion doesn't seem as stylish or sophisticated ... Read More

A Comparison between Heineken Corp. and Kmart Superstores’s Product Promotion and Target Market (1162 words, 2 pages)

Abstract Imagine the loss of time and revenue lost when a promotion campaign fails. The promotion of products needs to be done systematically and subjectively depending on the current fad. Systematically means that it needs to be done within a process. The lifecycle of a product needs to be evaluated ... Read More

An Analysis of the Development of Online Marketing (3963 words, 7 pages)

1.Executive Summary Customers benefit from online marketing in many ways. It is interactive, immediate and provides access to an abundance of comparative information about products, companies and competitors. Marketers also benefits from online marketing. For them, it helps consumer relationship building, reduces costs, increases efficiency, provides more flexibility and is ... Read More

An Overview of Marketing: Inbound and Outbound Marketing (453 words, 1 pages)

Before you learn more about marketing, you should get a basic impression of what marketing is. See What's "Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?". Basically, you might look at marketing as the wide range of activities involved in making sure that you're continuing to meet the needs ... Read More

The Different Factors to Consider in Marketing (1187 words, 2 pages)

Abstract The idea of marketing is very broad. There are many things to think about when successfully introducing a product into the market. Most important is the marketing mix made up of the four Ps, which are the controllable variables in a marketing strategy. Marketing has many definitions which are ... Read More

Understanding the Importance of the Stock Market and the Wall Street Market (3616 words, 4 pages)

The center of our Nation's economy does not rest at Fort Knox with its millions of dollars worth of gold, or even the Treasury that prints the money that we use. At the center of the United States economy is Wall Street. Almost every large company in the US and ... Read More

Principles of Free Market and Its Role in Ensuring High Life Quality (962 words, 2 pages)

Based on the strongest foundations of reason, logic, and non-coercion, the principles of the free-market are just as applicable to proper government and social conduct as to economics. To illustrate this, I will explore in broad terms the moral and practical reasons the free-market is the best base for a ... Read More

Published: Friday 25th of January 2013