An Analysis of CSR in War-Torn Africa (385 words, 1 pages)
CSR in war-torn Africa Benetton leads the way Benetton chose Senegal's capital, Dakar, to launch its new global advertising campaign called 'Africa works'. It is centered around a micro-credit programme-Birima, spearheaded by Senegalese singer Youssan N' Dour. The 2 billion euro Italian fashion brand Benetton was making its brand socially ...
Read More