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the brand image Essay Examples

149 total results

An Essay on the Future of BMW Cars in North America (728 words, 1 pages)

BMW Z3 is the first BMW car which is being manufactured in North America which has not been a very big market roughly around 16 for BMW because of the inability of the American customer to associate with a foreign brand. Therefore the sales and marketing approach of BMW Z3 ... Read More

An Essay on the Strategic Decisions of Kmart by CEO Charles C. Conaway (590 words, 1 pages)

The strategic decision of Kmart lead by chairman and CEO Charles C. Conaway, is one of the strengths of Kmart corporation. Strategy-oriented decision problems address such questions as "How can Kmart respond to the challenges of the industry leader, Wal-Mart?" and "How can Kmart remain competitive in the retail market?" ... Read More

Recommendations for the Improvement of the Virgin Blue Airline Company (3460 words, 7 pages)

Executive Summary Current Situation Virgin Blue currently operates as one of two major domestic Australian airlines, the other being Qantas. The company currently holds an approximate market share of 33, which it has developed in the five years in which it has operated. Virgin Blue's strategy is simple it offers ... Read More

An Analysis of Heineken’s Adepting Marketing Strategy to Local Needs (454 words, 1 pages)

Problem Statement As the consumer needs tastes vary across the globe, Heineken must decide how much to adept their marketing strategy to local needs using a variance of standardized marketing mix adapted marketing mix, owing to the strong brand preferences loyalties that exist among the beer drinkers. Analysis Heineken's position ... Read More

Low Priced Basic Food Products (1970 words, 4 pages)

Overview Industry Mature product by 1990. Little or no growth domestically (Italy) Export market experiencing large growth (20-25 per yr in European countries) Expect 23 of new demand from Eastern European market. Demand is high because they wanted low-priced basic food products Limited or no seasonal demand Highly competitive domestically ... Read More

Nordies: The Juggernaut of Fashion Retail (3102 words, 15 pages)

Nordstrom is one of the top retailers in the United States. With a solid brand image and a sound financial situation, Nordstrom is relentless in their expansion in the US, and are beginning to expand into international markets. Nordstrom takes pleasure in providing state of the art client support and ... Read More

Life at Maruti Engineering (908 words, 2 pages)

Its not the company but the people working within who create the brand image an adage wisely verbalized by a visionary. After spending a half year and having confronted a department shift, the proverb is very well received by my conscience, for all, that has always mattered is people. The ... Read More

The Impact of Digital Social Interactions in Building Strong Brands and Brand Equality in Social Interactions as Brand Benefits by De Mel and Boccardo (420 words, 2 pages)

De Mel, S., Boccardo, A. (2014). Social Interactions as Brand Benefits A Sport Marketing Approach, Vol.4, World Journal of Social Sciences.This paper written by Sandy De Mel and Antonio Boccardo examines the impact of digital social interactions in building strong brands and brand equity. This study aims to fill the ... Read More

The Two Stages of the Leaf Republic Leaf Plate Marketing Plan (3625 words, 17 pages)

The Leaf Republic Leaf Plate marketing plan has been delivered in two stages. Stage one explored the situational and environmental context within which the brand operates and assessed and defined the product plan and concept. Stage one also defined the target market, the breadth of which has been modified for ... Read More

The Advantages and Disadvantages of Tourism in Northern Cyprus (761 words, 3 pages)

In the modern world, tourism plays an integral role in the economic development of a nation. As a result, almost all countries have developed different marketing strategies to attract the highest number of both foreign and local travelers to their diverse attraction sites to increase the economic potentials. As such, ... Read More

A Study on the Three Main Strengths and Success Factors That Enable a Company to Keep a Sustainable Development in the Intense Competition (1287 words, 4 pages)

There are basically three main strengths and success factors that enable the company to keep a sustainable development in the intense competition and reach its goals. The first one is its which are its diverse portfolio of products supported by strong brands. Its diverse portfolio of products provides customers more ... Read More

The Strengths and Weaknesses of Apple as a Company (917 words, 4 pages)

For a company as large and powerful as Apple, the list of strengths seems as if it could be endless. Among Apples many talents that have kept it above competitors is its ability to innovate. In the technology world, companies are virtually unable to succeed if they are not releasing ... Read More

A Study on a Lucrative Possibility of Building Totokaelo in South Beach Florida (3529 words, 6 pages)

IntroductionTotokaelo, which translates in a slang way, more or less, to the skys the limit in Latin (Schneier, 2015), will be an ongoing clothing foundation that offers and retails clothing and footwear for men and women. Totokaelo will be ongoing as mentioned, because its already established itself in the retail ... Read More

An Assessment of NeverWet, a Subsidiary of Ross Technology Corporation (9652 words, 34 pages)

1.1 General Company DescriptionThe company we have selected, NeverWet, is its own subsidiary of the company Ross Technology Corp. that was formed in 2008. Ross Technology Corp. was founded in 1962 as a steel fabrication shop. Over the years, this company began developing creative technologies in the steel industry such ... Read More

An Examination of the McDonald Advertising Campaign Using Social Media (342 words, 2 pages)

In an effort to jump on to the bandwagon of utilizing social media, McDonald created the McDStories hashtag so that people could share fond memories about their visits to the popular fast food chain. This advertisement campaign was intended to strengthen the brand image and improve peoples perception of the ... Read More

An Analysis of the Strengths and Weaknesses of Walt Disney Company (1251 words, 7 pages)

The Walt Disney Company comprises of four Strategic Business Units (SBU) which include Studio Entertainment, Parks and Resorts, Media Networks Broadcasting and Disney Consumer Products. This has made the company to reap estimated revenue of more than 40 billion dollars in the year 2010. When inspecting the company, there are ... Read More

A Discussion on the First Solar and British Petroleum’s Methods of Communication, Response to Market Trends, Establishment of Credibility, and the Promotion of Brand Image (2917 words, 14 pages)

Abstract In the following report we aim to discuss how and why First Solar and British Petroleum develop their methods of communication to respond to their audiences with context and purpose. The report will feature information provided by First Solar and British Petroleum websites, social media pages, as well as ... Read More

The Evolution of Moschino From Its Beginnings to the Milan’s Spring 2016 Fashion Week (1443 words, 8 pages)

Evolution of Moschino During Milans Spring 2016 fashion week, current Creative Director of Moschino, Jeremy Scott, put on a fashion show that was in stark contrast to those presented by other fashion houses. While other fashion houses featured collections with pastel colors and floral motifs, elements typically associated with spring, ... Read More

An Examination of the Apple’s Business Plan Globally (417 words, 2 pages)

Examining the internal and external environment of any company is critical to ensuring its survival and growth in the competitive market which involve both the local and international (Johnson Whittington, 2008). The SWOT analysis is encompassed in both the internal environment and the external evaluation of a company. The opportunities ... Read More

An Analysis of Maple Grove’s Marketing Plan (378 words, 2 pages)

The goal of marketing controls is to ensure that the strategies, tactics, and programs that will make the sales goals a reality in the near future. We have these marketing challenges to face The creation of an innovative, upscale atmosphere that will entice more customers to come to Maple Grove, ... Read More

The Benefits and Risks of Rebranding for Levi Strauss Company (978 words, 4 pages)

Levis and the Intersection of Tradition and InnovationThe Levi Strauss Company was founded 162 years ago and has been a mainstream part of the apparel industry. Levis has created a strong and positive reputation and brand image over this time frame, making the brand a recognizable product any in the ... Read More

An Analysis of Apple’s Advertisement for Touch ID Smartphone Feature (752 words, 3 pages)

In order to release a competing smartphone, I have analyzed an Apple advertisement for their newest smartphone. This advertisement for the IPhones newest feature, Touch ID, ran in the September 23rd, 2013 issue of People Magazine, a well known magazine specializing in celebrity and human interest stories. Apples advertisement is ... Read More

Understanding the Concept of Corporate Social Responsibility Used by Glencore (2389 words, 11 pages)

Corporate Social Responsibility (CSR) is an industry concept whereby organizations seek to behave in a socially, economically and environmentally responsible way so that their entire businesses contribute to the society in meaningful and sustainable ways (Shuili et al, 2010). The realization of CSRs benefits, such as consumer loyalty, increased profits ... Read More

The Strategic Plans of the Amy’s Baking Company in Scottsdale of Arizona (1211 words, 6 pages)

Amys baking company is a pastry-making business located in Scottsdale, Arizona. Amys is a company that has come under a great deal of scrutiny in the public media in the past months, particularly since they were featured on an episode of Gordon Ramseys popular television show, Kitchen Nightmares, which showed ... Read More

The Positive Change in the Environment or Community in the 2010 Pepsi Refresh Project (750 words, 3 pages)

The 2010 Pepsi Refresh Project Two Supported Online ElementsThe Pepsi Refresh Project was a classical corporate social strategy (CSR) marketing launched in 2010. Pepsi offered 20 million to grant individuals or organization that come up with an idea, which has a positive change in the environment or the community. Measuring ... Read More

An Explanation of the Importance of Brand and Its Characteristics in Business Marketing (3012 words, 11 pages)

As a buyer whenever one goes into a mall or even a small shop, the first thing heshe looks at is the brand. The purpose of this statement was to show the importance of a brand and its following characteristics. From among all the characteristics, the one called the Brand ... Read More

A Comparison of the Social Responsibility Strategies of ResCare and the Miami Valley Pet Therapy Association (869 words, 4 pages)

Social responsibility is something that is increasingly important for organizations in the modern day. As people are starting to realize the large and often detrimental effects that big corporations (and even smaller businesses) can have on society, consumers have begun demanding corporate responsibility from the companies that reflect strong ethical ... Read More

An Analysis of the Crisis Management Strategy of the Taj Hotel Group (1027 words, 4 pages)

The Taj group is one of the major market leaders in the India hospitality industry as well as in South East Asia. The Taj brand is known for its offering of authentic luxury experience seekers for whom luxury if a way of life. Taking the Taj Mahal Palace and Tower ... Read More

An Overview of the Proactive Strategy of the Taj Group in Addressing the November 26 Terrorist Attack Crisis (967 words, 3 pages)

An Examination of the Direction of the J.C. Penney (1070 words, 4 pages)

Consumer perception of a company is key to the companys success. If a company is associated with any negative elements in the consumers mind, the consumer is less likely to do business with that company, regardless of how good the product itself is. That is why brand imaging is such ... Read More

Published: Friday 25th of January 2013