A Brief History and Operations of PEPSICO Company (4006 words, 18 pages)
1. Introduction1What is PEPSICO?1Brief History of PEPSICO1Business Segments1Frito-Lay1Pepsi-Cola Company2Tropicana32. Company Analysis4External Analysis4PEST Analysis4Porters Diamond5Five Forces8Internal Analysis9Porters Value Chain9Boston Consulting Group12Financial Analysis13SWOT14Strength14Weakness14Opportunities14Threats153. Conclusions15Marketing15General154. Recommendations16Bibliography17Appendix17Appendix I17Appendix II17Appendix III17Appendix IV17Appendix V17Appendix VI171. IntroductionWhat is PEPSICO?PepsiCo is one of the most successful beverage and snack food business in the world. The company consist of ...
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