The Use of Viral Marketing and Guerrilla Marketing in Businesses (759 words, 4 pages)
Viral marketing or viral advertising are common marketing buzzwordsthat are used to refer to techniques applied in marketing that primarilyuse existing social media networking and services together with othertechnologies to sponsor brand awareness (Berger Chen, 2014). Viralmarketing is also applied when a brand intends to attain other marketinggoals like sale ...
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