The 4 E’s and P’s of Entrepreneurial Marketing (946 words, 4 pages)
Article SubjectOsiri (2015) studied entrepreneurial marketing and compared it to marketing. Osiri (2015) wrote the article to educate his readers about his discoveries. He learned that there are four Es of Entrepreneurial Marketing, explore, examine, exploit, and expand the opportunity (Osiri, 2015, p. 3). He also states that the four ...
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