A Business Analysis of the Starbucks Corporation (9935 words, 98 pages)
For the story, Starbucks got its start in 1971, created by three coffee aficionados - all academics, English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Browker - and opened Starbucks Coffee, Tea and Spice in Seattle's touristy Pikes Place Market. Starbucks is headquartered in Seattle, Washington. Starbucks ...
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