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marketing Essay Examples

1187 total results

A Comparison of Coca-Cola and Pepsi’s Marketing Approach (1934 words, 3 pages)

The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of 167 billion. Cokes plan has always ... Read More

An Analysis of Ben & Jerry’s Marketing Strategies (2702 words, 7 pages)

Ben and Jerry's marketing strategiesBen Jerrys were experiencing a steady growth within their sales figures from 1990 to 1993. However, In March 1994, Cost of Sales increased approximately 9.6 million or 9.5 over the same period in 1993, and the overall gross profit as a percentage of net sales decreased ... Read More

Maximizing the Marketing Power of the Internet (1325 words, 3 pages)

Building a Powerful Online Brand? or Building a Powerful Brand Online?By, Kim Anderson Building a powerful online brand is different from building a powerful brand online. The Internet is seen as a new marketing model, especially for direct marketing. Although it offers exciting potential for marketing communications (MarCom), it can ... Read More

An Introduction to the Marketing Practices of Pharmaceutical Companies (3038 words, 5 pages)

INTRODUCTIONThe marketing practices followed pharmaceutical companies attempt to sway consumers as well as healthcare providers to use their products. From misleading direct-to-consumer advertising, to gift giving, the industry has often been accused of pushing the envelope. Marketing representatives from pharmaceutical companies, or Drug reps as they have become known in ... Read More

Cashing in Through Marketing (1250 words, 5 pages)

MarketingMarketing is currently standing verge of the greatest change in lifestyle, which hehas ever undertaken. All around the globe businessmen and other entrepreneurs are racingto cash on the future of marketing. Tradition is being turned on its head as all of freeenterprise begins plans to phase out age-old methods to ... Read More

Adapting International Marketing Program to Foreign Markets (3405 words, 5 pages)

A firms international marketing program must generally bemodified and adapted to foreign markets. This internationalmarketing program uses strategies to accomplish itsmarketing goals. Within each foreign nation, the firm islikely to find a combination of marketing environment andtarget markets that are different from those of its own homecountry and other foreign ... Read More

Breaking Down Factors Involving Marketing Mix (601 words, 1 pages)

Marketing MixWhat is the marketing mix? Professor Jerome McCarthy coined this term which breaks down into four separate parts product, price, place, and promotion, better known as the four Ps of marketing. Some experts feel this early 60s mentality is a little archaic and should reflect societies other factors. Todays ... Read More

The Impact of Advancement in Technologies on Marketing Strategy and E-Commerce (4447 words, 6 pages)

Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the ... Read More

An Introduction to the Marketing of Marks&Spencer One of Britain’s Largest High Street Retailers (1145 words, 4 pages)

Marks Spencer are one of Britains largest high street retailers, they sell various good and services, some of these include Clothes Food Furniture LoansThey were at one stage Britains largest retail outlet they usually have at least 1 store in every town if not more. However recently the group has ... Read More

An Analysis of the Marketing Concept and New Product Diffusion in the Information Technology Industry (1007 words, 3 pages)

New Product DiffusionThe environment in which we all live and enjoy, is an interactive human orientated and based, as well as a financial one. This is so, since every movement, or satisfaction of a certain need, is actually translated into monetary transactions, between men or even big, multinational, organisations and ... Read More

An Introduction to the Various Types of Advertising and Marketing in the Media (1992 words, 6 pages)

Advertising Advertising is a highly specialised area of marketing. It includes researching and developing television and radio commercials and print advertisements, as well as the planning and execution of buying media. McDonald's advertising focuses on two key areas 1. Promotional advertising 2. Brand advertising Promotional Advertising Promotional advertising gives people ... Read More

Descriptions of The Most Important Principles of Marketing (3305 words, 13 pages)

A. Definitions 1. ABC ABC stands for activity based costing. This is defined as a method which identifies various activities needed to provide a product and determines the cost of these activities. I would say it is a method of breaking down the process of the business activity down to ... Read More

An Introduction to the Lifestyle Marketing Perspective (3449 words, 15 pages)

Introduction If you look up the word Lifestyle in the dictionary you will find the definition a way of life or style of living that reflects the attitudes and values of a person or group. However this definition does not pertain much to marketing, or consumer purchasing habits. Another definition ... Read More

Creating a Good Company Image Through Low Cost Marketing (1737 words, 2 pages)

Many small businesses dont realize how important their company image really is. The following is a formula for low cost marketing for a small business to create or better their image. To find this formula I interviewed Evan Paull, the owner of a small sign making company based in Annapolis ... Read More

A Research on Outbound Telemarketing and Quality Sales (1565 words, 5 pages)

1. The product process I chose was Outbound Telemarketing. The two operations management problems that I chose were timely calling and quality sales. Timely calling is very important to Outbound Telemarketing, therefor calls are monitored to ensure that they are being placed in a timely manner. Telemarketing is a numbers ... Read More

An Analysis of Ben and Jerry’s Marketing Strategies (2729 words, 7 pages)

Ben and Jerrys marketing stratgiesBen Jerrys was experiencing a steady growth within their sales figures from 1990 to 1993. However, In March 1994, Cost of Sales increased approximately 9.6 million or 9.5 over the same period in 1993, and the overall gross profit as a percentage of net sales decreased ... Read More

The Importance of Advertising and Promotions in Marketing (493 words, 2 pages)

According to the American Heritage Dictionary, marketing defined is the act or process of buying and selling in a market, but what are some of the strategies that successful corporations use to gain an advantage over their competition? Successful companies invest up front to develop an advertising and promotions plan, ... Read More

An Analysis of Marketing Techniques Used by American Express (733 words, 2 pages)

Analysis of Marketing Techniques used by American ExpressAmerican Express continues to attempt to expand its customer base, while at the same time trying to keep its reputation as a card of status. Its successful marketing tactics in the United States compared to the slow expansion into markets abroad show its ... Read More

An Analysis of the Significance of Attitudes in Marketing (1342 words, 6 pages)

Attitudes and intentions have always been a major part of the marketers research. Attitudes, a persons overall evaluation of a concept, is used in the integration process to see how an object is thought of and viewed. Intentions also determine most voluntary behaviors. Measures of consumers intentions may not be ... Read More

The Origin and International Marketing of Proctor & Gamble (932 words, 2 pages)

International MarketingProctor Gamble originated in 1837, when William Proctor and James Gamble formed a partnership in Cincinnati, Ohio. The partnership flourished making the company a gaining name as principled manufacturer of high quality consumer goods sold at competitive prices. By 1992 Proctor Gamble was a multinational company with annual sales ... Read More

A Look at 10 Greatest Marketing Mistakes and How to Avoid Them (5473 words, 13 pages)

The 10 Greatest Marketing Mistakes And How To Avoid Them!Its a certain fact that business these days is more competitive than its ever been. To stay alive these days, you just cant just offer a quality product at a fair price. These days, you have to know how to market ... Read More

A Summary of Laurence Jacobs Article A Guide for Marketing to China (272 words, 1 pages)

Annotated Bibliography VIIIJacobs, Laurence., Guopei, Gao. Herbig, Paul. ( 1996.) A guide for marketing to China There may be a hidden agenda. Review of Business. 18(1,) 3-6This article introduces an innovative strategy called CRM (Customer-relationship management) by which some wireless companies use to evolve their call centers. The author provides ... Read More

the Influence of Marketing on Consumers (2146 words, 4 pages)

Consumers have so many choices to make compared to ten or even twenty years ago. Today as always, business growth depends heavily on loyal customers who return because they are satisfied with the product andor service they have received. But first companies have to bring consumers into the stores. The ... Read More

The Coring Company: Marketing and Leadership (333 words, 1 pages)

The By 1968 Coring realized market conditions were changing, technology was shifting to a commodity based market. Corning did not know if they wanted to be in this market. Some of the internal technical leaders were willing to turn away from this market claiming Corning developed high margin and highly ... Read More

An Introduction to the Definition and an Analysis of the Direct Marketing (849 words, 3 pages)

DIRECT MARKETINGThe definition of DM is very complicated but it is simply selling a product or service via direct advertising sent through the mail, and also via several Internet promotion methods. The direct selling method enables the consumers to bypass inefficient wholesale and retail distribution systems. Women who left business ... Read More

A Review of Selling The Invisible: A Field Guide to Modern Marketing by Harry Beckwith (2118 words, 4 pages)

Title Selling The Invisible A Field Guide to Modern MarketingAuthor Harry BeckwithPublisher New York, NY A Warner Time Company, hardback 1997Book ReviewHarry Beckwith is the founder of Beckwith Advertising and Marketing. He has worked with four of Americas best 100 service companies, nine Fortune 500 companies, and many smaller business ... Read More

The Revelation of Bitter Legal and Marketing Fights in Joel Glenn Brenner’s “The Emperors of Chocolate” (629 words, 3 pages)

In The Emperors of Chocolate, Jol Glenn Brenner reveals the bitter legaland marketing fights, espionage, deception, obsessive secrecy, and personalityclashes that dominate Hershey and Mars - and the candy industry as a whole. Milton Hershey and Forrest Mars Sr. were both great business men. They rantheir businesses in a high ... Read More

A Critical Analysis of the Relationship Marketing Approach (1891 words, 5 pages)

Relationship Marketing"Relationship marketing is an approach to the market which emphasis a 'relationship' rather than a 'transaction approach' to business" (Tap, 1998) Critically analyse this statement. Recently there has been a shift from the more short-term traditional transaction approach to marketing, to long-term relationship between suppliers and customers especially within ... Read More

Company Marketing Analysis: Proctor & Gamble (3060 words, 5 pages)

Proctor Gamble are adhering to the new lifestyles of Americans with the new Millennium approaching. Today everyone seems to be on a constant move, with little or no time for most ordinary everyday ways of life. With this new fast paced lifestyle, PG hopes to market the new Bounty Toilet ... Read More

The Importance of Kids-Directed Marketing and Product Testing in Modern Marketing (906 words, 2 pages)

What is your first conscious memory? If you were born in previous generations, it is probably your parents, siblings, or maybe a favorite pet. However if you are part of Generation Y your first memory is more likely to be a heavily marketed toy from The Lion King or Little ... Read More

Published: Friday 25th of January 2013