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marketing Essay Examples

1187 total results

The Significance of Marketing Plan to Potential and Current Customers (1029 words, 2 pages)

Marketing Plan BasicsBasics and PlanningIntroductionAdvertising and promotions is bringing a service to the attention of potential and current customers. Advertising and promotions are best carried out by implementing an advertising and promotions plan. The goals of the plan should depend very much on the overall goals and strategies of the ... Read More

An Analysis of the Marketing Plan of Green Mountain Coffee Roasters, Inc (205 words, 1 pages)

Marketing PlanGreen Mountain Coffee Roasters, Inc.I. Executive SummaryGreen Mountain Coffee Roasters currently has a revenue growth rate of 35.5 over the last 5 years. This company is growing right along side the fastest growing portion of the of the coffee industry, the high-end specialty coffee market. Green Mountain is a ... Read More

An Introduction to the Marketing of Honda Motorcycles in the United States (1683 words, 6 pages)

Marketing of Honda motorcycles in the USAThe American Honda Motor Company was established as a subsidiary by Honda in 1959. During the 1960's the type of motorcycles brought by Americans underwent a major change. Motorcycle registrations increased by over 800,000 in five years from 1960. In the early 60's the ... Read More

An Introduction to the International Marketing (3400 words, 11 pages)

International MarketingInternational MarketingA firm's international marketing programmust generally be modified and adapted to foreign markets. This internationalmarketing program uses strategies to accomplish its marketing goals.Within each foreign nation, the firm is likely to find a combination ofmarketing environment and target markets that are different from thoseof its own home country ... Read More

An Analysis of the Consumer Behavior in Modern Marketing (895 words, 2 pages)

International CompetitionConsumer Behaviour Consumers have so many choices to make compared to ten or even twenty years ago. Today as always, business growth depends heavily on loyal customers who return because they are satisfied with the product andor service they have received. But first companies have to bring consumers into ... Read More

An Analysis of High Frequency in Music Marketing (834 words, 2 pages)

Hi Frequency MarketingMusic Marketing Hi Frequency ConceptsIn today's business world, everyone knows that the hardest industry to break into is the music industry. The music industry has evolved from being made up of many independent labels to being run by major corporations such as Warner Brothers and Universal Music Group. ... Read More

A Description of Film Marketing in Australia (391 words, 2 pages)

Film Marketing In AustraliaFilm MarketingIn AustraliaIt seems Australia's film success is notdetermined by its quality but by its box office returns. The national identityof Australia has become nothing but a market strategy. The future of theAustralian film industry seems doubtful, as it cannot command the crowdsnecessary to sustain high enough ... Read More

An Analysis of the Customer Relationship Marketing: The Evolving Sales and Marketing Landscape, the Impact of Technology Enabled Business Processes and the Shift to Relationship Marketing (574 words, 1 pages)

Customer Relationship MarketingLiterature ReviewThe Evolving Sales and Marketing LandscapeMarketing and business development professionals are confronting a rapidly different and changing business landscape. The traditional business model that was once the standard is now being transformed due to technology drivers that make advanced marketing and sales capabilities possible. The business model ... Read More

An Analysis of the Impact of Marketing on the Consumer Choices in the Modern World (2142 words, 3 pages)

Consumers have so many choices to make compared to ten or even twenty years ago. Today as always, business growth depends heavily on loyal customers who return because they are satisfied with the product andor service they have received. But first companies have to bring consumers into the stores. The ... Read More

A Business Analysis of the Components of the Marketing Plan of Bad Ass Coffee Company (549 words, 2 pages)

Components of the Marketing PlanI. Situation Analysis Where are we now?A. Historical BackgroundThe coffee tree is native to Ethiopia. From there it spread throughout the Middle East. Until the 17thCentury all the coffee of commerce came from Arabia. Slowly, the efforts of Dutch merchants spreadcultivation to the East Indies. Coffee ... Read More

An Overview of the Avon Case and the Direct Marketing Efforts of Avon Company (1054 words, 2 pages)

Case Study-AvonAvon CaseWhat direct marketing efforts would you recommend to Avon? Who would be the target market? What range of products would be sold, and how would those products be offered? What other specific price, distribution, promotion, and product mix strategies and tactics would you propose and why?When I think ... Read More

An Overview of the Production, Selling, and Marketing of the Cars in the Global Industry (1260 words, 2 pages)

Cars - Production, Selling, Marketing1. People looking to trade in their old car for money off of their new car become discouraged with the low trade in value, and decide either not to buy a new car at all or to buy a cheaper model. The lower car sales is ... Read More

A Critical Review of Procter & Gamble’s Marketing Situation and a Proposition for an International Marketing Strategy (566 words, 2 pages)

CASE STUDYProcter GambleGoing Global in CosmeticsQ1. Critically review the current marketing situation facing PG.Company, which wants to grow, develops ambitious aims and a plan to achieve it. A feasible plan is based on an analyse of the strengths and weaknesses of the company (the internal analyse) and opportunities and threats ... Read More

A Comparison of Marketing Approach by Starbucks and Coffee Beans (1363 words, 3 pages)

Which marketing approach works best? Starbucks, Coffee BeansMarketing Research Starbucks vs Coffee BeansMarket segmentation is defined as the process of dividing a market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct marketing mix (Schiffman, Bednall, Cowley, O'Cass, ... Read More

A Case Study of Walmart Marketing and Its History (2205 words, 8 pages)

Question 1 In Customer Intimacy and Other Value Disciplines, Treacy and Wiersema highlight three distinct "paths" or strategies to market leadership. They include operational excellence, customer intimacy, and product leadership. This paper will highlight how Wal-Mart has successfully implemented the operational excellence strategy, as well as consider future initiatives within ... Read More

An Analysis of the Four P’s in Marketing (377 words, 1 pages)

The Four Ps Of Marketing The Four Ps Of MarketingWhile the forms of marketing are almost as varied as the products themselves,there is evidence that there are some universal rules that are applicable to successful marketing in the retail and some service industries.Studies have found that some of the characteristics ... Read More

An Analysis of a Qualifications in ADP’s Corporate Marketing Department (715 words, 2 pages)

Qualifications EssayAs a Marketing Manager with ADP's corporate marketing department, I have been assigned to lead various product-specific marketing initiatives supporting a diversified group of business segments. Among these tasks, none was more important to the strategic direction of the business than leading the development of ADP's web site adp.com. ... Read More

An Introduction to the Analysis of Nike Marketing Strategies (769 words, 2 pages)

Nike Marketing Strategies and Current Company Status Who would have imagined it? After years on top, Nike suddenly looks like a world-class marathoner who, in midrace, questions whether he's got what it takes to keep on running. Nike's symptoms of distress a global glut of shoes, flat sales in key ... Read More

An Essay on the Marketing of the Cadillac Deville (588 words, 1 pages)

Marketing of the Cadillac Deville, Advertising Efficacy Advertisement essay"The wolves appear on your windshield. Not through it." The DeVille DTS. The worlds first car available with Night Vision. Exclusive technology that allows you to see up to five times as far away as your low-beam headlamps. So you can truly ... Read More

An Analysis of the Marketing Concept and Marketing Segmentation in Practice of Haagen-Dazs (4107 words, 6 pages)

Marketing Concept and Marketing Segmentation Haagen-Daaz Marketing Concept and Marketing Segmentation in Practice Haagen-DaazINTRODUCTION Haagen-Dazs were the pioneers in the market for creating distinctive and indulgent taste experiences by marketing to an untapped segment - the adult ice cream lovers. The Haagen-Dazs brand quickly developed a loyal following. Its early ... Read More

The Significance of Marketing Research (1861 words, 3 pages)

Marketing research plays a significant part in the development of marketing plans because it allows the organisation to become less isolated from the key trends and changes, which surround their product. To continue to be successful, organisations must receive information, from the researcher that is clear and accurate. It also ... Read More

An Analysis of the Harley-Davidson Marketing Strategy Competition (1209 words, 2 pages)

Harley-Davidson's Marketing Strategy Overcame Competition How Harley-Davidson's Marketing strategy has Overcome Fierce Competition from Foreign CompaniesAs many enthusiasts may describe it, the pride of owning a Harley-Davidson is the pride of owning an 'American Icon'. Harley-Davidson's (HD) positioning strategy can best be defined by its mission statement "We fulfill dreams ... Read More

An Analysis of the Gender-Pitched Advertising in the Marketing Business of the United States of America (575 words, 1 pages)

"Gender-Pitched Advertising" In today's consumer-oriented society, ad agencies often ask "What makes an effective ad for a man or for a woman?" Gender has been and continues to be one of the biggest factors in advertising and marketing. Gender is frequently used as a basis for segmentation for a significant ... Read More

An Analysis of the Advertising Costs and Marketing Strategy in Fast Food in America (1320 words, 2 pages)

Fast Food in America Adveritsing Costs, Marketing Strategy Fast Food in America The cheap but dangerous cost of advertising and the American appetiteAmericans in general have become one of the biggest groups of consumers on the planet wanting everything bigger and better than anyone else - apparently including waistlines, with ... Read More

An Overview of the E-Business Marketing Plan of Oxygen and iVillage.com (3707 words, 7 pages)

E-business Marketing Plan of Oxygen and iVillage.com E-business Marketing Plan of Oxygen and iVillage.comE-business Marketing Plan of Oxygen and iVillage.comIntroduction The Internet has become increasingly popular. The number of Internet users is estimated to reach approximately 300 million by the end of 2002. (http www.sohu.com) With widespread acceptance and low-cost ... Read More

A Short Overview of Branding in Product Marketing (505 words, 1 pages)

Branding in Product Marketing Short explanation of why brands have become a critical issue in product marketingBrand is defined as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers. Therefore it makes sense ... Read More

The Benefits of Integrated Marketing Communications to Organizations (1055 words, 2 pages)

Benefits of Integrated Marketing Communications Benefits of Integrated Marketing Communications to OrganizationsIntegration of PR and Marketing The main benefits to using integrated marketing communications or IMC is that it is essential and cost effective to an organization. In addition, IMC addresses the issue of the four different messages that an ... Read More

A History of Pizza Hut and an Overview of its Current Marketing Strategy (4878 words, 7 pages)

Background on Pizza Hut Existing Marketing Mix of CompThe history of pizza hut and existing marketing mix of this companyPizza Hut strategic plan Executive Summary This proposal describes Pizza Hut and the introduction of a new product called "The Extreme." A brief history of Pizza Hut is provided at the ... Read More

An Analysis of the Marketing Plan of Nike and Michael Jordan (2561 words, 4 pages)

Analysis of Marketing Plan of Nike and Michael Jordan Analysis of Marketing Plan of Nike and Michael JordanFormer University of Oregon track coach and co-founder of Nike Bill Bowerman once said "If you have a body, you are an athlete!" (NikeBiz) This way of thinking is how Nike conducts every ... Read More

An Examination of the Effect of Open Marketing on the Profession of Accounting (1868 words, 3 pages)

When examining the effect of open marketing on the profession of accounting it is important to view it from three perspectives the client's, the profession's, and society's. Additionally, two key areas that are affected by marketing must be addressed, these are concerning competition, and ethical implications. Marketing in public accounting ... Read More

Published: Friday 25th of January 2013