A Case Analysis of the Strengths and Weaknesses of Amazon.com (4667 words, 11 pages)
AMAZON.COM CASE ANALYSISJohnny J. KaneBUSN 6200OUTLINEI. Executive SummaryII. IntroductionBackgroundIII. Mission Statement AnalysisIV. External EvaluationA. Opportunities and Threats1. External Factor Evaluation Matrix2. Competitive Profile MatrixB. Opportunities and Threats SummaryV. Internal EvaluationA. Ratio AnalysisB. Strengths and Weaknesses1. Internal Factor Evaluation MatrixC. Strengths and Weaknesses SummaryVI. ObjectivesVII. Alternative ObjectivesVIII. Strategies and Alternative Strategies ...
Read More