An Analysis of Export Business Marketing Plans (7396 words, 18 pages)
Export Business Marketing Plans Export Business Marketing Plans Tradeshows are becoming of more importance in many organizational communications mix. Behind advertising, tradeshows account for one fifth of total marketing communications budget in the US and approximately one-fourth of the budget for European firms (Gopalakrishna, Lilien, Williams Sequeira, 1995 Jacobson, 1990). ...
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