Marketing and Segmentation in Garuda Indonesia and Citilink (3000 words, 5 pages)
A. Introduction Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others (Kotler, Brown, Adam, and Amstrong, 2001 6). Marketing is about connecting with customers, serving the needs of society, and accomplishing the ...
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