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marketing Essay Examples

1187 total results

An Essay on the Four P’s of Marketing (1053 words, 2 pages)

IntroductionThe Prenatal Clinic that is located in Bryan, Texas, has been chosen as a subject of marketing analysis for this paper. First of all, the paper will describe the four marketing Ps, because product, place, price and promotion are the vital components of the marketing strategy of any organization an ... Read More

An Analysis of a Marketing Report That Evaluates Exxon Mobil Corporation (2667 words, 5 pages)

IntroductionThe following is a marketing report that evaluates Exxon Mobil Corporation. The report is divided into two phases phase one and two. In the phase one, the focus is on competitor analysis, market analysis, environmental analysis, customer analysis and internal analysis. The phase concludes with a SWOT analysis of the ... Read More

A Description of the Importance of Enhancing Marketing Plan (537 words, 1 pages)

Enhancing marketing plan is very crucial and it helps the company to achieve its objectives and obtain reasonable profit levels. The marketing environment is full of competition because all the companies believe that they are the best for the customers. In this respect, several competitors are available in the market ... Read More

A Review of an Article on the Topic of Modern Setting of Marketing (328 words, 1 pages)

The author of this article has composed a very topical paper on modern marketing. The conclusion is based on evidence that is visible in the modern setting of marketing. Examples of the key points in this essay are financial trade-offs. For example, the evidence that the author presents to explain ... Read More

An Overview of the Difference in Marketing on a B2C Site and B2B Site (609 words, 1 pages)

B2C B2B Page 2 Marketing differs on B2C B2B sites Here in this paper I will explain how marketing differs on a B2C site compared to a B2B site. First let me explain the difference between B2C sites compared to a B2B sites. A B2C site is defined as a ... Read More

An Analysis of the Marketing Strategies and Innovations of BMW (3715 words, 5 pages)

BMW MARKETING INNOVATION Since the competition started to imitate BMWs advertising messages of outstanding quality, BMW decided to come up with a unique way of reaching its target audience. The company did so by hiring Fallon Worldwide, and advertisement agency based in Minneapolis, MN, to come up with a new ... Read More

An Analysis of the Marketing Strategies of Apple’s iPods (2218 words, 3 pages)

Marketing Management2007Apple iPod Case Study Table of contents1ANSWER TO QUESTION 111.1HOW WOULD YOU DEFINE THE MARKET FOR THE APPLE IPOD? WHICH ARE THE RELEVANT EXISTING AND FUTURE COMPETITORS?12ANSWER TO QUESTION 212.1HOW WOULD YOU DEFINE APPLES COMPETITIVE ADVANTAGE?13ANSWER TO QUESTION 323.1HOW IMPORTANT IS CUSTOMER LOYALTY FOR APPLE?23.2WOULD YOU RECOMMEND A STRICT ... Read More

An Analysis of Advertising and Marketing Over the Internet Reaching the Vast Audience (511 words, 1 pages)

December, 2007Section 1 Short TitleThis Act may be cited as the Do-Not-Email Act.Section 2 FindingsThe Congress makes the following findings1.Advertising and marketing over the Internet can reach a vast audience, crossing state and national boundaries in an easy manner, in comparison to other methods such as telemarketing and face-to-face marketing.2.SPAM ... Read More

An Analysis of the Design and the Importance of Marketing for Post Collegiate Artists (864 words, 1 pages)

Design and the Importance of Marketing for Post Collegiate ArtistsThe discussions conducted at the Graphic Design seminars along with the readings about current artists working in the field have led me to comprehend the importance of marketing ones self as a brand to acquire both freelance jobs or to set ... Read More

An Analysis of the Growth of Consumer-Brand Relationship in Marketing (3459 words, 4 pages)

My Brands and I.The growth in the research of consumer-brand relationship has been a key focus of branding theory in the past few years. Although relatively little work has been done on adopting the relationship metaphor at the consumer brand level, research has been accelerating slowly and there are numerous ... Read More

The Importance of Strength of Competitive Analysis to the Success of Managing Marketing Strategies (902 words, 2 pages)

OUTLINE INTRODUCTIONCompetition Theories CompeteIt is never doubted by academic circles and business environments that the strength of competitive analysis, if not the top, is one of the most important critical success factors in creating and managing marketing strategies. The way a business adapts to competitive environments, characteristic of its focus ... Read More

Truth That Sex Sells in Marketing (1185 words, 2 pages)

Abercrombie and FitchMarketing can make all of the difference in the world when it comes to attracting customers to your establishment. In this day and age, marketers know that sex sells. It is more acceptable in certain areas of business than others. For example, an ad in the mens magazine, ... Read More

A Review of No B.S. Direct Marketing, a Book by Dan Kennedy (603 words, 1 pages)

On my first week with Bay Area House Buyers, I was introduced to No B.S. Direct Marketing, written by the great author, Dan Kennedy. My main goal is to learn as much as possible in the field of marketing. At that moment, I was familiar with the term Direct Marketing, ... Read More

An Introduction to the Analysis of Marketing of Nike (641 words, 1 pages)

Marketing Spotlight NikeThe key success factors for Nike is their exciting marketing strategy, product innovation and adhering to the mission which is To bring inspiration and innovation to every athlete in the world. Blue Ribbon Sports and Nikes strategy has always been to serve the athletes. Nike satisfied its goals ... Read More

An Introduction to the Marketing Research by Geoff Lancaster (5053 words, 6 pages)

Marketing Research by Geoff Lancaster 1Introduction The marketing concept states that the nature of the marketing orientated organisation, whether product or service based, profit or non profit based, is the identification and genuine satisfaction of customers needs and wants, more effectively and efficiently than the competition. The marketing concept has ... Read More

An Analysis of the Relationship between Marketing and Child Obesity in the United States of America (1308 words, 2 pages)

Kaitlin SchultzApril 20, 2005Prof. KovachResponse PaperMarketing ChildrenChild obesity is a growing problem in todays society. On average 28 of girls age 6-11 are overweight. Pediatricians are now seeing more and more children with high levels of cholesterol, high blood pressure, and adult on-set diabetes. In 1997 American children obtained 50 ... Read More

An Analysis of the Topic of Marketing and the Technology in the Modern Society (1486 words, 2 pages)

Marketing has been built around one concept but since technology has become so proficient, then it is safe to say that Marketing has also expanded with the times. Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to ... Read More

A Report on Marketing in the Digital Age, Second Edition by John O’Connor and Eamonn Galvin (269 words, 1 pages)

John OConnor, Eamonn Galvin, (2001). Marketing in the Digital Age, Second Edition. Essex England Pearson Education Limited 2001. Marketing in the Digital Age was written by two authors, John OConnor and Eamonn Galvin both from Great Britain. This book is divided into five sections covering the technological changes and the ... Read More

An Analysis of the Micro Environment and the Macro Environment of Marketing (1032 words, 2 pages)

7.0 Marketing Environment7.1 Microenvironment This environment consists of smaller and more immediate factors that affect Asia Lifes business operations. The environments that influence Asia Life directly will be marketing intermediaries and competitors.7.1.1 Marketing intermediariesAsia Lifes servicing agents stand a great role in the company. They are the one who help ... Read More

The Marketing Concept Guide for Written Assignments (3339 words, 4 pages)

THE MARKETING CONCEPTGUIDE FOR WRITTEN ASSIGNMENTSAll marketing subjects place great emphasis on the development of written and oral communications skills. This section sets out style guidelines for written assignments for use in this subject (HBM110). The Harvard style of referencing is required for all written assessments submitted for HBM110.The library ... Read More

An Analysis of the Marketing Strategies of Fishy Chips Company (1168 words, 2 pages)

Fishy ChipsAdvanced Topics in MarketingUnit 2 Individual ProjectApril 1, 2008 AbstractKnowing what you want your audience to know is very important before you advertise to them. Sometimes what you may say in one country could mean something different in another. Word association and pronunciation are very important to consider. Fishy ... Read More

An Analysis of the Marketing Difficulties of Coke and Pepsi in India (710 words, 1 pages)

The case of Coke and Pepsi in India is a lesson that all marketers can observe, analyze and learn from, since it involves so many marketing aspects that are essential for all marketers to take into consideration.Both companies had many difficulties, especially Coca-Cola, and it's useful to observe how it ... Read More

Problem Analysis of the Marketing Management of Ben and Jerry’s Icecream (984 words, 2 pages)

Problem StatementBen and Jerrys started their ice cream business in 1978 as a single parlor in Vermont but by 2000 had emerged as a socially conscious, super-premium ice-cream industry leader. Despite strong financial performance in the past, by 2000 the companys market performance is struggling but their business model is ... Read More

An Analysis of Marketing Campaigns and Brand Promotion by Old Navy in the United States (264 words, 1 pages)

Old Navy also promotes its brand recognition not only through its numerous recognizable TV commercials, but also through their high-selling logo t-shirts and sweatshirts. The weekly bargain marketing campaign is one that is recognized nationwide. It is a campaign that not only spotlights one many products every week, but also ... Read More

An Analysis of the Concept of Globalization Influence and the Standardization of International Marketing Strategies (478 words, 1 pages)

SYNOPSISThesis Topic How can globalization influence the Standardization of International Marketing Strategies?IntroductionOne of the most intriguing discourses in the field of contemporary marketing management is the standardization of international marketing strategies.The intent of this paper is to examine the standardization of marketing elements within a multinational marketing strategy. A majority ... Read More

A Look at the Media Marketing Techniques (464 words, 1 pages)

Through and other carefully calculated marketing techniques the media is able to dictate the products consumers purchase. The media airs commercials throughout television shows, radio shows, and even has made its way into the internet by creating banners which advertise products through links. With the increase of availability to televisions, ... Read More

A Description of Marketing Challenges to Business and Marketers Brought by the Internet Itself (5587 words, 7 pages)

, not to mention the Internet itself, finds itself in a stage of relative infancy and therefore provides marketers with novel challenges and situations which need to be dealt with caution . The realm of is unchartered terri tory! In terms of South Africa, the country finds itsef somewhat behind ... Read More

An Analysis of the Marketing Strategies and the Technology Behind Creating Customer Focus Throughout Business (868 words, 2 pages)

is the largest institution of its type in Michigan. It offers degrees and certificates in more than 90 career fields and university transfer degrees in business, science and liberal arts. It is community based and publicly funded institution. It has open admissions policy student centered instruction and flexible curricula. Marketing ... Read More

An Analysis of the Marketing Strategy for Medical Marijuana (1915 words, 3 pages)

My Marketing Strategy for RAWThe current industry we are working with is cigar wrapping and rolling papers. More and more people are rolling their own cigarettes and cigars. Medical marijuana is gaining popularity, and there are numerous recreational users. The regular consumers will have a constant need for this product ... Read More

An Analysis of the Management Process and the Perceived Improvements for Marketing Management (5306 words, 10 pages)

management process perceived improvements for marketing managementEvaluates which information included in Marketing Information Systems (MkIS) has been important in providing support for the marketing management process. Also analyses what improvements in marketing and sales have been realized by implementing MkIS to support the marketing management process. Furthermore, investigates, in more ... Read More

Published: Friday 25th of January 2013